Advertising partnership platforms like Google Adsense and Ads by Media.net make advertising convenient to set up for anyone, even with a small or new website. The question a lot of new site owners face is “should I advertise on my website or blog?” and it’s a fair one.

Firstly we’ll start out by saying that if you ARE a new or small website with little traffic you don’t need to worry too much. Whether you’re advertising or not you’re really only missing out on a few pennies. If you do decide you’re going to advertise though, it can be a good idea to get it set up early so you can get a feel for where you’d like to place the ads, and how your site feels with them on in actual use.

To Use Or Not To Use

THAT is the question, and one most new site owners face when starting to ad regular content to their sites. Afterall, if you’re putting time into producing great content for your viewers, why not make it worth your while? Sure, some users don’t like seeing ANY adverts on pages, but they usually use adblockers anyway.

The key point of contention for most site owners is that placing adverts makes a site feel cheap or tacky, and while that is the case sometimes, most internet users are accustomed to seeing adverts, provided they are placed considerately and not interfering with their experience. Basically: stick to one or two ads per page, and don’t let them cover your content.¬†Also, make sure that your page layout doesn’t break if a user is using an ad blocking extension.

Advertising Don’ts

As we’ve already mentioned, the key thing to keep in mind when advertising is the user experience. The usability of your site should always come first and foremost.

  • We advise against using excessive advertising, stick to one or two well-placed ads per page.
  • Don’t advertise on your entire website – consider advertising only on certain sections, like your blog.
  • Definitely don’t advertise on your legal pages – privacy policy, terms of service etc.
  • Don’t use more than one ad supplier – inconsistent ads look terrible, and it’s against most advertisers policies (because they also care about the quality of pages their ads are on)
  • Don’t hide your content behind an adblocker blocker – it’s just not cool, just ask nicely to enable ads on your page and move on.

Whether you do or don’t advertise on your blog, the most important thing for the health of your website, and your business is to continue generating quality content. Search engines like sites that have a high level of activity – we’re not talking daily, just a post or two per week is just fine.

If you’re really trying to boost your site’s search ranking you really need to be publishing regular, keyword optimised content. Did we mention that we do that? Well, we do. So if you need help boosting your organic SEO and traffic, or just want some more tips, get in touch with us.